Are you ready to start on your Brand Strategy?
Brand Strategy
Brand strategy is a continuing plan that aims to achieve a specific brand image among current and potential customers in different regions such as Kenya, Uganda, Tanzania, Rwanda, and Burundi. Branding helps your customers to differentiate your products from that of competitors.
With many branding strategies available, choosing one that fits your business goals and ambitions may not be a walk in the park. Depending on your target audience, budget or industry, you may use the following brand design for your business:
Personal Branding
This is branding for a person rather than the whole business. Personal branding demonstrates a person’s personality, work, or character as a brand. Politicians, celebrities, and athletes commonly use this method to portray their best version to the public.
Corporate Branding
Corporate branding is the philosophy and principles a business develops to avail itself to its employees and the world. A successful corporate brand aims to present the company’s core values and personality everywhere the business has contact with its past, current, and potential customers.
Service Branding
Service branding focuses on customer needs. Businesses that use service branding aim to use outstanding customer service to provide value to their customers.
Co-Branding
Co-branding is a branding strategy that connects companies. Generally, it is a marketing partnership involving two or more companies. Co-branding helps brands positively impact each other and may result in business growth, venturing into new markets, and spreading brand awareness.
For example, DSTV Kenya, a satellite television service, and Telkom Kenya are offering customers a free Orange WIFI router and a DSTV decoder as a co-branding partnership to gain market share for both brands.
Online Branding
Also known as internet branding, online branding enables businesses to strategize themselves as a part of the online marketplace. Online branding entails social media platforms, companies’ websites, and blogs. Today most companies are incorporating an aspect of internet branding in their marketing strategies which seems to be working quite well.
For example, DSTV Kenya, a satellite television service, and Telkom Kenya are offering customers a free Orange WIFI router and a DSTV decoder as a co-branding partnership to gain market share for both brands.
This is branding for a person rather than the whole business. Personal branding demonstrates a person’s personality, work, or character as a brand. Politicians, celebrities, and athletes commonly use this method to portray their best version to the public.
Corporate branding is the philosophy and principles a business develops to avail itself to its employees and the world. A successful corporate brand aims to present the company’s core values and personality everywhere the business has contact with its past, current, and potential customers.
Service branding focuses on customer needs. Businesses that use service branding aim to use outstanding customer service to provide value to their customers.
Co-branding is a branding strategy that connects companies. Generally, it is a marketing partnership involving two or more companies. Co-branding helps brands positively impact each other and may result in business growth, venturing into new markets, and spreading brand awareness.
For example, DSTV Kenya, a satellite television service, and Telkom Kenya are offering customers a free Orange WIFI router and a DSTV decoder as a co-branding partnership to gain market share for both brands.
Also known as internet branding, online branding enables businesses to strategize themselves as a part of the online marketplace. Online branding entails social media platforms, companies’ websites, and blogs. Today most companies are incorporating an aspect of internet branding in their marketing strategies which seem to be working quite well.
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