KPIS EVERY BUSINESS SHOULD TRACK. 1. The Importance of Branding and The Need to Measure Its Return On Investment (ROI)….
In this day and age of the internet, having a social media presence is essential to the success of most businesses. The number of smartphone users has been on a rapid rise since the mid-2000s. With that said, many brands have some sort of online presence through having accounts on different social media pages. You, therefore, need to stand out. And one of the ways to do so is by having well-designed and catchy graphics. With our attention spans compared to that of a goldfish, which is about 3 seconds, you need social media users to stop scrolling when they come across your social media graphics.
We create social media designs to match your brand tone and the specific message you want to pass across at the moment.
How we create our social media designs
Creating visually appealing graphics for your social media post is one way to catch the attention of users scrolling through their social media feeds. But how do ensure that we create graphics that will represent your brand and will be catchy? We use the following process:
- First, we identify and go through your brand identity to ensure we understand elements such as fonts, colours that your company uses.
- We then go through the objectives of the social media post or campaign to know what kind of message is being communicated and to what type of audience
- After this, we create concepts that we share for approval and then refine them to their final look ready to be published on your platforms.
It is important to note that we create designs that are specific to the social media platform. For example, the graphic dimensions for Facebook will be different from that of Twitter or Instagram.